Landing Pages

One of the most common mistakes companies make is that they spend time and money implementing search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns, but fail to design landing pages. Landing pages are what will convert traffic from these efforts into sales. The purpose of a landing pages is to convince a visitor to stay on your website and perform a specific action, like purchase a product or even just “liking” your website on Facebook.

Landing pages are like first impressions: you only get one time to get it right. In the case of a landing page, you also don’t have much time. The best landing pages quickly establish who your company is, the credibility of the offer or content, and how to take advantage of or share that offer or content with others. If your design doesn’t convey this information and make it relevant to visitors, they will abandon your page and you just made a bad first impression. As such, it is imperative that your landing page design is clear, concise, professional and customized to the specific ad or social media page that brought visitors in.

Remember, the whole point is to entice new visitors to stick around and convert into sales for your company. GT omniMedia delivers landing pages with colors, graphics, and content layout that convert. Let the professionals at GT omniMedia help you make the right first impression.

 

 

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