Email Marketing

Email Marketing is a form of direct marketing using electronic mail to enhance your relationship with customers by offering them value-added information. A well-designed email marketing program promotes repeat business from your existing customer base by providing incentives. Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable information such as sales, coupon codes, and new products.

Like all forms of marketing, email marketing has a few tricks to maximize effectiveness. For example, Images on a webpage make it more exciting and visually pleasing; however, when it comes to email marketing, images should be used sparingly. Many email programs default to blocking email images. If your message is included within an image file, recipients may not be able to view your carefully crafted message. Another key to email marketing is to understand that emails are read in numerous ways: on desktop computers, laptops, smartphones, and simple mobile phones in Microsoft Outlook, iMail, Gmail, and Yahoo! If your email is not easily accessible on an array of devices and platforms, you run the risk of damaging your reputation and being marked as SPAM.

GT omniMedia’s familiarity with these issues and understanding how to design and optimize an email message around them means your business can effectively communicate with electronic mail recipients. We can configure and manage an email marketing campaign designed to reach your customers and drive sales.


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